Did you know that although there are almost 470 million LinkedIn profiles online, less than 20% of these users have taken the trouble to upload profile pictures of themselves?
Considering that profiles with photos are up to 14 times more likely to be viewed by potential employers or recruiters than faceless profiles, this should be reason enough to ensure you upload a profile photo featuring only yourself.
Keep it professional
Many LinkedIn users make the mistake of thinking that they can use the same profile photo across all of their social media networks. While this may be true if your photo is a professional head and shoulders shot, this certainly doesn’t apply if you intend using the duck face photo your best friend took of you at the party a few weekends ago!
Ensure profile pictures are only of your head and shoulders, and that it’s been taken against a light-coloured background, as this will enable you to stand out as much as possible. Keep all other people and objects – that includes your kids, pets, wine glass or beer can – out of the picture.
Now with photos, documents and videos
When you think of your LinkedIn profile, chances are that you don’t give additional documentation such as photos, PDF documents or even short video clips much thought. It is possible to incorporate these into your LinkedIn profile as well. Provided that the video clips are under 100 MB in size, it’s possible to either upload the video itself or even a link to it if it has been posted on YouTube, for instance.
Photos, MS Word and PDF documents can now all be added to your profile summary and job descriptions as well, enabling you to illustrate your achievements. Have you collaborated with colleagues on a special project at any time? If so, LinkedIn enables you to showcase these on your profile as well.
Profile photo tips
Although you may look fantastic in your muscle vest and swimming shorts, prospective employers are more interested in learning about the work you do. It’s already been established that drunken selfies and duck face photos don’t belong on your LinkedIn profile. Always ensure that you’re well-presented in your profile photo and that other photos and videos added to your profile are in fact work-related.
Any photos uploaded to your profile should also be clear and contain a short description of what’s taking place in them. This provides viewers with a better idea of what you do. Once your LinkedIn profile has been set up, it can be tempting to forget about it and think it will miraculously bring in leads on its own. If you come across an industry-related article or post, don’t be afraid to share it with your connections. If one of your connections has shared compelling content, leave a comment – or share it.
Don’t be afraid to accept new connection requests either. You have the option to check their profiles before deciding whether to accept their request or not. And don’t be afraid to ask for help if you need it – just email Roz at firstname.lastname@example.org to book your LinkedIn profile update today.